Upon completion of the Master of Arts in Digital Communication Program, graduates will be able to:

1. Connect foundational theories of persuasion and strategic communication to digital strategies
2. Create written and visual digital content to achieve organizational goals
3. Apply knowledge about the impact of digital communication in ethical, socially responsible ways and in pursuit of beneficial change
4. Identify appropriate metrics for promotional campaigns and driving valuable, measurable action
5. Develop evidence-based digital communication strategies, including measurement, optimization, and implementation
6. Examine the cultural, social, political, economic, and technological effects that current digital communication trends and cutting-edge developments can impart
7. Analyze sophisticated audience research including data analytics to direct engagement and build consistent brand relationships

These digital communication and liberal arts education skills can lead to careers in marketing, public relations, audio/visual/graphic design production, market research analysis, advertising, general media/communication, amongst others.

Learn More